The medical device industry is undergoing an accelerated transformation. Technologies that seemed distant just a few years ago are now being implemented in healthcare systems around the world.
At MEDICA 2025, taking place in Düsseldorf, these innovations will be in absolute spotlight.
Based on analysis of global regulatory trends (FDA, MDR, and Anvisa) and international market movements, we’ve identified the main technological trends that will dominate the event and shape the future of the sector.
If your company develops, manufactures, or distributes medical devices, this article is essential to understand where the market is evolving, how to prepare regulatorily, and which opportunities deserve attention.
1. Artificial Intelligence and Machine Learning
AI has consolidated itself as a reality in medical devices, moving from experimental to an established clinical tool.
Featured applications:
- Assisted diagnosis in radiology, pathology, and dermatology
- Predictive systems for clinical deterioration
- Surgical robots with continuous learning
- Preventive medicine and risk stratification
2. SaMD (Software as Medical Device)
SaMD is recognized as the fastest-growing segment in the medical device market.
Expanding categories:
- Advanced Telemedicine: Integrated platforms with IoMT, AI for triage, and unified electronic health records.
- Digital Therapeutics: Digital treatments prescribed by physicians for diabetes, hypertension, mental health, and rehabilitation.
- Image Analysis: Software that prioritizes urgent exams, detects critical findings, and generates AI-structured reports.
- Clinical Decision Support Systems: CDSS that suggest diagnoses, alert drug interactions, and recommend tests.
3. Telemedicine and IoMT (Internet of Medical Things)
The convergence of SaMD, wearables, and connectivity creates the IoMT ecosystem.
Featured devices:
- Regulated medical wearables (continuous ECG, glucose, oximetry)
- Connected implantables with remote telemetry
- Home devices for monitoring chronic conditions
4. Sustainability and ESG
Sustainability has shifted from optional to regulatory requirement.
Trends:
- Biodegradable and biocompatible materials
- Reduction of disposable plastics
- Reprocessing programs and circular economy
- Equipment energy efficiency
5. Laboratory Developed Tests (LDTs) and Molecular Diagnostics
LDTs are tests developed and validated by specific laboratories, growing in importance through diagnostic personalization.
Applications:
- Precision medicine and customized biomarker panels
- Accessible Next-Generation Sequencing (NGS)
- Liquid biopsy for cancer detection
- Point-of-care molecular testing with rapid results
6. 3D Printing and Personalized Manufacturing
3D printing has matured for real clinical production of personalized devices.
Applications:
- Custom prosthetics and orthotics with perfect fit
- Anatomical models for surgical planning
- Personalized surgical guides
- Customized implants (craniofacial, orthopedic, spinal)
7. Surgical Robotics and Automation
Robotics is becoming democratized with smaller, more accessible systems.
Evolution:
- Modular robots adaptable to different procedures
- Integrated AI for intelligent assistance
- Augmented reality overlaying images during surgery
- VR simulators for realistic training
Opportunities in the Brazilian Market
Brazil is a strategic market for adopting new medical technologies with unique characteristics that favor the implementation of innovations.
Why Brazil is Relevant for Emerging Technologies
How We Can Support Your Entry into Brazil
The trends presented are not a distant future—they are happening now.
Winning companies:
- Anticipate regulatory changes
- Invest strategically in R&D
- Continuously train their teams
- Maintain proactive compliance
- Innovate with clear purpose
Meet Us at MEDICA 2025
We will be in Düsseldorf to:
- Identify trends applicable to the Brazilian market
- Connect international manufacturers with opportunities in Brazil
- Provide guidance on SaMD, AI, and IoMT regulation in Brazil
- Discuss specific strategies for entering the Brazilian market
Schedule Your Meeting
Schedule now: https://calendly.com/brisa-advisors/30min
The future of medicine is being built now. We are here to ensure your company is among the leaders.
See you at MEDICA 2025!
Find out more about BPO in RA!
*Budget for registration ownership transfer, Market Access Strategy, and BPO in RA services for your company: www.brisa.com.br
