The Hospitalar, the main health sector fair in Latin America, is moving towards its 29th edition, to be held from May 21 to 24, 2024, at São Paulo Expo. The event brings together professionals from the health market – both national and international – and aims to boost the technological advances achieved in the sector, foster new business opportunities and promote numerous spaces for debates, lectures and forums on the main issues and trends in the health sector.
Why exhibit at Hospitalar?
- Hospitalar offers a complete marketing platform that combines offline and online strategies throughout the year;
- The fair receives more than 90,000 professional visits, which is an opportunity to enjoy and establish numerous qualified contacts in just 4 days;
- Associate your brand with relevant content through the congresses held, such as the International Congress of Health Services;
- Draw attention to your brand and stand out from the competition;
- The fair can be used as a showcase for launching your products and solutions.
- Possibility of direct interaction with decision makers from the main hospitals, clinics and market players.
However, how to expose a medical product that is still not registered or notified by ANVISA?
In this case, it is possible to carry out a temporary admission – as established in ANVISA’s RDC No. 208/2018. By preparing a document for each product to be displayed, the applicant must enter some information, such as date and location of the event in which the medical product will be displayed, proof of purpose, in addition to having an associated technical manager during the stay of the product in the national territory.
Once it is authorized, it is then possible to exhibit your products at the fair informed during the request. This procedure provides numerous benefits to the applicant, including:
- Product Demonstration: Allows the company to present its products and services directly to potential customers, which can generate immediate interest and business opportunities.
- Test the market: Participating in fairs and exhibitions in different countries is and effective way to test the market’s receptivity to the company’s products and services without the need for a permanent commercial presence.
- Access to trends and innovations: Participating in international events allows the company to follow the latest trends and innovations in its sector, keeping up to date with the competition.
- Learning and benchmarking: In addition to showing its own products, the company can learn from other exhibitors and benchmarking, obtaining valuable insights into best practices and strategies in the international market.
- Flexibility: Temporary import offers greater flexibility, allowing the company to adjust its go-to-market strategy based on feedback received during the event.
Upon obtaining the authorization document provided by ANVISA, it is important to emphasize that it does not allow any commercialization or use of the medical product until the due regularization (registration or notification) with ANVISA is made.
Be sure to exhibit at the largest medical products fair in Latin America. Get in touch with us to obtain temporary admission with ANVISA and leverage your business!
